What Marketing is ACTUALLY Working for Blue Collar Businesses

What Marketing is ACTUALLY Working for Blue Collar Businesses with Lewis Vandervalk

Lewis Vandervalk is an expert at tying in digital marketing to boots on the ground, guerilla marketing. He doesn’t care how you get your customer’s attention, even if it means you don’t need to hire his agency.

Lewis (originally featured in episode TWO) is an entrepreneur located in New Brunswick, Canada. With a background in Construction and trades and a degree in Mechanical Engineering, Lewis started a Digital Marketing agency for Contractors in 2019. Currently, Lewis is owner of Blue Crocus Solutions, a Digital Marketing Company providing Web Design, SEO, and Google ads to contractors. His goal is to educate people to be able to do their own marketing and support business owners dominating their local markets.

In today’s interview, Paul and Lewis talk about:

  • How to create true referral partnerships and backlinks.
  • Why SEO is more important than ever.
  • How to leverage AI to improve your online visibility.
  • Leveraging local restaurants to drive new customers.
  • The importance of doing SEO (and marketing) the right way.
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