Paul had the privilege to interview the legend, Joe Crisara, on this week’s podcast.

Joe is the founder of Service MVP Training. He transformed his failing home service contractor business by realizing that value comes from offering unique services, not just lower prices.

Now, alongside his wife Julie, Joe helps thousands of service professionals triple their revenue through his ethical “Pure Motive Service” system. Known as America’s Service Sales Coach, Joe’s down-to-earth style and direct approach come from his personal experiences.

His teachings on persuasion, selling, and closing have been embraced by businesses of all sizes, and his books, including What Should We Do?, guide professionals in selling services at higher perceived value.

In this interview, Joe goes deep into:

• Creating magic moments for your clients throughout the entire client journey.
• How to provide customer service with healthy boundaries.
• Using options to serve your clients better.
• Ethical sales strategies that get results.
• Why asking questions is the key to providing custom options.
• Eliminating all friction points in doing business with you.
• Creating a company sales culture.