Increasing Revenue While Lowering Your Marketing Spend

Increasing Revenue While Lowering Your Marketing Spend with Brennen Smith

Most marketing agencies simply focus on driving more leads to your company…even if it means spending a bunch of money on ads.

Many marketing agencies also get paid on a percentage of your ad spend.

In today’s episode, Paul Maskill sits down with Fractional CMO Brennen Smith.

Brennen is a revenue-driven fractional CMO who helps $2M to $20M+ home service companies turn marketing into a scalable revenue engine. After running his own agency for 10 years, Brennen now helps the trades generate more leads, close more jobs, and lower customer acquisition costs — without the overhead of a full-time CMO. He’s on a mission to help owners stop guessing and start growing — with marketing that’s aligned to sales, ops, and customer service for long-term profit.

Paul and Brennen dive into:

  • The difference between a Fractional CMO and Marketing Agency.
  • Why it’s so important to track all your calls (and have call tracking numbers).
  • The power of monthly email newsletters.
  • Why more leads might not solve your problem.
  • The importance of integrating marketing with sales and operations.
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